L’Oréal Travel Retail has partnered with Dufry to open a 14sq m Kérastase shop-in-shop at São Paulo-Guarulhos International Airport Terminal 3.
The space, in Departures, features the haircare brand’s new black and white premium retail expression. According to L’Oréal, since opening the store’s sales are already outperforming expectations.
The store offers a selection of Kérastase’s best-selling products, including the new Aura Botanica range and the Chronologiste line, as well as travel shopping-exclusive products.
Dedicated Kérastase hairdressers provide travellers with an expert hair and scalp diagnosis.
In other news, Kérastase has named actress and model Emily Ratajkowski as the new face of the brand. Visuals featuring Ratajkowski are currently being rolled out in travel retail.
L’Oréal said: “From the fashion world to social media, she is everywhere: featured on the covers of major fashion magazines, and on Instagram where 16 million followers are inspired by her. Emily is a beauty icon, and the muse to some of the most influential hairdressers.”
