UAE. Dubai Duty Free has hosted two corporate activities, a zumba class and a cycling event, as the company took part in the Dubai Fitness Challenge.

The Challenge was launched last month by H.H. Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council for Dubai Government. It aims to make the emirate ‘the most active city in the world’ and encourages residents to participate in various fitness activities for 30 minutes for 30 days.

Zumba instructor Shulamite Berte guides Dubai Duty Free management and staff through the workout at the Dubai Duty Free Tennis Stadium

Earlier this month Dubai Duty Free organised its corporate activity, a 7.5km beach run on Jumeirah public beach. It was led by Executive Vice President for Corporate Services Salah Tahlak.

On 10 November the Dubai Duty Free Tennis Stadium was temporarily turned into a fitness hub with a zumba class for 220 Dubai Duty Free employees. The workout was conducted by freelance zumba instructor Shulamite Berte.

On 11 November around 50 cycling enthusiasts took part in a 25km cycling race at District One Cycling and Running Track in Mohammed Bin Rashid Al Maktoum City in Meydan. Dubai Duty Free Executive Vice President for Commercial Nic Bruwer led the event, along with members of Dubai Duty Free Cycling Team. The cyclists completed between one and three laps (eight to 25km).

And they’re away: Dubai Duty Free Executive Vice President – Commercial, Nic Bruwer leads cycling enthusiasts in the 25km event

Bruwer said: “Dubai Duty Free is proud to continuously support this great initiative and the positive impact of these two corporate activities resonate with the goal of this initiative to make the emirate ‘the most active city’ in the world. We believe that all employees, including the management team, have the duty to establish a healthy working environment and to promote an active lifestyles within the company.”

Bruwer was joined by Chief Operating Officer Ramesh Cidambi and Senior Vice President – Retail Support Michael Schmidt.

The final corporate activity will offer Iyengar yoga, conducted by Dubai Duty Free Chief Operating Officer Ramesh Cidambi and his wife Alpana, who are both certified Iyengar yoga teachers. The class will take place in the Ballroom of Dubai Duty Free-owned Jumeirah Creekside Hotel on 18 November.

Dubai Duty Free management and staff accept the zumba challenge

Ready and waiting: Dubai Duty Free management and staff before the start of the cycling event