INDIA. Delhi Duty Free and Diageo have brought Johnnie Walker’s renowned Striding Man to life in a pioneering installation at Delhi’s Indira Ghandi International Airport.

The display marks the 110th anniversary of the Striding Man image, which was created in 1908 by cartoonist Tom Browne on the back of a menu card. The character was inspired by the brand’s founder, John Walker, and designed as a tribute to his drive and vision.

Johnnie Walker’s Striding Man comes to life at Indira Ghandi International Airport thanks to Delhi Duty Free and Diageo.

The installation, in the Delhi Duty Free entrance hall, leads travellers through a visual history of Johnnie Walker campaigns, products and partnerships in which the Striding Man character has been involved.

Diageo Global Travel Head of Whiskeys Cristina Carmueja said: “This celebratory retail installation is designed to truly immerse travellers in the proud history of the Striding Man. Since its creation in 1908, this iconic symbol has become one of the most well-known brand icons in the world. It’s come to be more than just a logo but rather a focal point for the brand’s progressive philosophy.

“This is a philosophy embodied by our partners Delhi Duty Free, which made celebrating this anniversary an obvious choice. This experience is the first of its kind in duty free and we are delighted to be able to share the fantastic story of the Striding Man with an audience of whisky lovers and travellers passing through Delhi Airport.

“The display also captures the recent launch of Johnnie Walker Blenders’ Batch Sherry Cask Finish alongside a range of our other impactful Johnnie Walker activations,” Carmueja added.

Keep Walking: Johnnie Walker’s Striding Man makes his mark in the ‘first-of-its-kind’ installation.

Delhi Duty Free COO Ashish Chopra commented: “Over 19 million passengers travel through Delhi airport each year. Bringing to life the journey of the Striding Man as it evolved through the years has a real resonance with the progressive travellers in India.

“It’s not just the story that’s important. We need to engage, excite and educate our customers. This new Johnnie Walker brand experience does just that. It’s a fantastic addition to our offering and a fitting tribute to a true icon of the drinks world.”

The 110 years of the Striding Man anniversary celebration will run until 31 August.