Karelia turns spotlight on multi-packs at TFWA World Exhibition

Greek tobacco company Karelia will highlight its channel-exclusive multi-packs of cigarettes at next week’s TFWA World Exhibition (Bay Village, 6).

The 400, 600 and 800-piece packs are supported with customised merchandising displays and promotional activities.

Omé will be a strong feature of the Karelia presentation at Cannes

The company said it continues to strengthen its position in the tobacco sector in travel retail with premium brands George Karelias and Sons, which includes roll-your-own (RYO) tobacco, Karelia Slims and Omé.

In the RYO category, Karelia said it was building on the popularity of George Karelias and Sons Full Flavor, Crème and Dark Blue variations.

Food & Beverage The Magazine eZine