Kansai Airports launches new corporate identity and logo

JAPAN. Kansai Airports, which operates Kansai International and Osaka Itami airports, has updated its logo and branding with a new identity.

Kansai_Airports_Logo

The company said: “The new branding represents our determination to share our vision for our airports across all of our group companies, to work together to realise that vision, and to provide our passengers with a new travel experience.”

It added: “We at Kansai Airports think that creating new travel and airport experiences requires two important elements. Those elements are reduced stress and increased enjoyment. The blue colour represents relaxation and comfort. Red represents the excitement of travel. The logo design illustrates those two elements coming together in a balanced way to form a single point.”

Kansai Airports has also developed a new slogan called ‘Shaping a new Journey’. It said it aimed to ensure that the airport was seen as “part of the travel experience”.

The company, a consortium led by Orix and Vinci Airports, manages the two major airports in the Kansai region under a 44-year contract.

*Following a recent visit to Japan, we’ll soon bring you a major on location feature about Kansai Airports and its vision for commercial activities.

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