SOUTH KOREA. The Shilla Duty Free is partnering with Clinique as the first Asia Pacific travel retailer to launch two travel exclusive products.
The Estée Lauder Companies-owned beauty house has introduced jumbo 95ml versions of its popular Moisture Surge Hydrating Supercharged Concentrate and Clinique For Men Maximum Hydrator Activated Water-Gel Concentrate.
The products, developed to quench thirsty skin, will be exclusively retailed at The Shilla Duty Free global network, including doors in South Korea, Singapore and Hong Kong, from 29 June to 31 December.
“We are thrilled to be partnering with The Shilla Duty Free to launch our signature Moisture Surge Hydrating Supercharged Concentrate and Clinique For Men Maximum Hydrator Activated Water-Gel Concentrate in all-new jumbo sizes made exclusively for travellers,” said Clinique Regional Brand General Manager, Travel Retail Asia Pacific Bart Dubbeld.
The Shilla Duty Free Vice President of Global Merchandising Division Raelene Johnson said, “The Shilla Duty Free is continually seeking to refresh the Shilla experience and deliver exceptional value to our customers and we believe this has been achieved through global collaborations like these.
“Clinique’s universal appeal and product offer are complementary to our business and we are confident all our customers will be excited to discover the new jumbo sizes of their Clinique favourites in our stores.”
Footnote: The Moodie Davitt Report is publishing a special e-Zine dedicated to The Shilla Duty Free’s recent Grand Opening of Beauty&You at Hong Kong International Airport, where we were the exclusive travel retail media present. To advertise in this special edition, out later this month, please contact Sarah Genest at Sarah@MoodieDavittReport.com
