Imperial BrandsGlobal Duty Free & Export Organization has named Julia Bauer as Regional Manager for the APAC region, effective from November. She joins from Imperial’s German domestic market arm, where she was working as Head of Field Force.

Julia Bauer: Set to lead Imperial’s growth drive in Asia Pacific, centred around the Chinese traveller opportunity.

Global Duty Free & Export Sales and Marketing Director Christian Münstermann said: “Julia brings a wealth of experience and knowledge to duty free and the APAC region. She previously worked as Regional Trade Marketing Manager and Marketing Operations Manager in Global Travel Retail before she moved to the German domestic market in April 2016. I am thrilled to have Julia in join the team to play an instrumental role in leading the growth agenda of the region, focused on the opportunity of the Chinese traveller trend.”

Münstermann added: “I would like to thank Andrew Cunningham for his achievements in the region and wish him the best in his exciting new challenge as Imperial Brands General Manager Taiwan and Indochina.”