UK. JCDecaux UK has appointed Arianne Riddell as JCDecaux Airport Sales Director. Riddell joins the airport advertising company from LinkedIn where she was Global Agency Lead.
Riddell will head the team responsible for commercial strategy and partnerships at London Heathrow and Edinburgh airports and Heathrow Rail. She will report to JCDecaux Airport Managing Director Alan Sullivan.
JCDecaux Airports said it is digitally transforming its business and expects Riddell to bring increased value to clients, agencies and specialists through more effective campaigns, creative opportunities and strategic commercial partnerships.
Riddell has over 20 years experience in both B2C and B2B marketing, across social, digital and print. That includes includes over seven years of digital and B2B expertise with LinkedIn across the UK, EMEA and global markets. She has also worked for BBC Worldwide, H Bauer Publishing and We R Interactive.
Sullivan commented: “Arianne brings a wealth of experience in the digital world to our business at a time when we are launching our new ‘Possibility Guaranteed’ positioning, bringing together the emotional and influential environment of the airport, with data-driven campaigns and guaranteed, transparent delivery to the premium airport audience.
“Arianne will strengthen our client-focused approach at Heathrow, Europe’s busiest international airport and at Edinburgh, Scotland’s leading airport, where investment in iconic sites and digital screens is bringing new opportunities to the market.”
Riddell added: “I am delighted to be leading the commercial strategy of JCDecaux Airport at such an exciting time for OOH [Out-of Home or outdoor advertising], where the core benefits of the medium-reach and scale are combined with new digital capabilities.
“Outdoor is the brand-building medium and the airport is a unique environment to communicate with audiences in a receptive mind-set and to grow global brands. Audience and brands are at the heart of JCDecaux Airport’s premium offering and I look forward to joining this brand-first digital media company.”
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