HONG KONG. JCDecaux Transport has won nine titles at The Spark Awards 2018, taking four gold, one silver and four bronze awards.
The awards are organised by Marketing magazine and were staged at Hong Kong’s Hotel Icon on 10 August.
In the media owner category, JCDecaux won awards for best outdoor innovation, best use of technology and best event and a bronze in best engagement strategy.
In the client campaign category, JCDecaux scooped gold and silver and two bronzes in best media campaign and a bronze in most innovative technology.
Campaigns which earned accolades involving JCDecaux and its clients were: MTR advertising ‘Innovative Festival 2017’; MTR advertising ‘Sik Sik Yuen – Fortune Stick Telling Campaign’; Hong Kong International Airport advertising ‘Lancôme Holiday Wônders Campaign’; MTR advertising and Macau International Airport advertising ‘Studio City Macau – Join the Dinosaur Hunt Challenge; Hong Kong International Airport advertising ‘Giorgio Armani Armani Box”; and Hong Kong International Airport advertising ‘Tmall Mart New Retail Concept Store.
Below we feature images of the awards night plus images and video from JCDecaux’s winning campaigns.
