SINGAPORE. JCDecaux has been awarded a new, seven-year advertising concession with Singapore Changi Airport from 2023 until 2029, with an option for a five-year extension to 2034.
The contract is JCDecaux’s third since its partnership with Changi Airport Group started in 2011.
JCDecaux described Changi Airport as “not just an airport but a tourist destination” featuring carefully curated shopping, dining and entertainment options. It offers unrivalled passenger experiences within lush nature-inspired contemporary terminal environments, and strong global connectivity to over 120 destinations worldwide, the company added.
JCDecaux said that as air travel rebounds, the extended partnership will harness growing industry trends to curate brand-building, data-driven media offerings. These have the ability to target, optimise and form powerful connections with audiences through contextually relevant advertising, the company noted.
The concessionaire said it will continue to strengthen Changi Airport’s advertising experience through increased digitisation, innovative data-led solutions that enable campaign optimisation and audience measurement.
It will also offer drive-to-store or website measurement tools to deliver greater value for brands. Programmatic adoption will assist the inclusion of Changi Airport’s digital media in brands’ omnichannel strategies, JCDecaux said.
Through a combination of thoughtful design and placement of advertising media, JCDecaux said it aims to offer passengers an enhanced audience experience through creative optimisation – “displaying the right advertisement message in the right place, at the right time”.
Changi Airport Group Executive Vice President, Commercial Lim Peck Hoon said: “We are delighted to continue our partnership with JCDecaux for Changi Airport’s advertising concession with this third contract. They are our valued partner who share our emphasis on superior design and passion for innovation and whom we trust will continue to deliver the best[1]in-class advertising with their global reach of premium brands and comprehensive suite of digital capabilities.
“As travellers take to the skies again, we look forward to working with JCDecaux to welcome passengers back to Changi Airport and explore new, re-imagined experiences that are the hallmark of our airport.”
JCDecaux Group Chairman of the Executive Board and Co-CEO Jean-Charles Decaux said: “It is a great privilege and honour to be Changi Airport Group’s advertising concession partner since 2011. I believe a successful partnership has its foundation based on shared vision and values. We are very grateful for the trust from the CAG Management in extending our long-standing partnership.
“Throughout the past 12 years, JCDecaux has worked unceasingly to create, innovate, maintain and deliver a high-performing advertising experience benefitting a world class airport like Changi. DOOH {Digital Out of Home -Ed} is the second-fastest growing media after mobile digital advertising and JCDecaux has developed a strong technological and programmatic ecosystem to leverage its tremendous growth potential for the benefit of partners, brands and media agencies.
“Post-pandemic, we are witnessing important changes in the way people live, work and travel. As the world’s most digitised OOH company with an unwavering commitment to sustainability, JCDecaux is ready to tap into new opportunities in the changing OOH media landscape and the environment to continue growing the advertising concession together with CAG in the years to come based on shared visions and values of innovation, service to the passengers and sustainability.” ✈
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