SINGAPORE. JCDecaux has unveiled more than 60 digital and static advertising sites at Changi Airport’s newly-opened Terminal 4.

Highlights include the 15sq m hanging LED screens in the Departure Check-In Gallery, and the 5m tall tower lightboxes in the duty free zone.

Each advertising format has been designed specifically for the terminal, which commenced operations today (31 October). It is expected to accommodate up to 16 million passengers a year. The Moodie Davitt Report is on site to report on the grand opening.

Strategic touch points: Terminal 4 has opened with healthcare solutions provider Mundipharma as exclusive advertiser

The outdoor advertising company said it had planned advertising formats to fit all kinds of campaign objectives. Lightboxes are suited to generating brand awareness while a network of double-sided digital 85” mupis (posters) offer repeated exposure and help drive passengers to store.

At immigration, arriving passengers will be greeted by 15m to 20m long lightboxes, JCDecaux said. In the baggage area, digital screens on the belts are enabled with the company’s proprietary Dynamic Solution which offers personalised communication opportunities. Advertisers are able to send messages in passengers’ native language or provide service-related messages using real-time flight arrival, weather, time and location information.

Terminal 4 has opened with an exclusive advertiser – healthcare solutions provider Mundipharma. The company is showcasing its ‘Betadine’ range of consumer healthcare products.

“JCDecaux is thrilled to expand our advertising media footprint to Changi’s latest and most innovative Terminal 4, replicating our proven strategy of ‘Big, Bold and Impactful’ in the three existing terminals,” said JCDecaux Singapore Managing Director Evlyn Yang.

“With media assets that are aesthetically integrated with Terminal 4’s environment, we offer advertisers the best exposure at strategic touch points in the departure and arrival precincts capturing maximum passenger eyeballs.”

Changi Airport Group Executive Vice President, Commercial Lim Peck Hoon said the company was pleased to extend its exclusive partnership with JCDecaux to Terminal 4. “Both companies started collaborating on T4’s advertising media planning and design very early with the aim of placing them at visible locations while ensuring their seamless integration with the terminal environment.

“With JCDecaux’s quality standards and smart software solutions incorporated, we believe the media assets will bring a new audience experience to our passengers at T4.”