HONG KONG. JCDecaux Transport and hospitality group Marriott International have partnered to deliver an eye-catching installation at Hong Kong International Airport to coincide with Christmas.
The sculpture, erected in the Arrivals Meeters & Greeters Hall, will be in place until 13 February. It takes the form of illuminated globe measuring 12m in height, fabricated entirely from metal with over 1,700 LED lights. These highlight Marriott’s global locations.
The installation features interactive touch screen iPads that allow passengers to create personalised WeChat e-greetings for sharing via social media.
Using an app developed by Marriott, passengers can choose from 15 postcards showcasing Marriott properties from the two touchscreen iPads installed in the sculpture. They can share the customised e-greeting card through various social media platforms including WeChat and Facebook.
To unveil the festive advertising campaign, Hong Kong vocal group Senza A Cappella held a special performance of Christmas songs to engage passengers. For Chinese New Year, the sculpture will be transformed by a colour scheme of auspicious red and gold.
Marriott International Senior Director of Brand Marketing, Asia Pacific Carol Zhou said: “We are excited to debut our new portfolio brands in Hong Kong International Airport where it will receive millions of travellers over this peak travel period. We hope that this high-impact installation gives consumers a memorable experience, sharing moments of connectivity and joy.”
JCDecaux Transport Managing Director Ms. Shirley Chan added: “This is our first collaboration with Marriott and we are pleased to see the great outcome of such magnificent spectacle with the support from Airport Authority Hong Kong. This innovative and stunning branding campaign exemplifies our resolute pursuit for visionary and innovative solutions as well as exceptional clientele services of JCDecaux.”