UK. Leading oil and gas company BP has taken over as the new sponsor of JCDecaux Airport’s Fast Track check-in channel at London Heathrow Airport.
JCDecaux’s 20-year partnership with Accenture came to an end in February.
The sponsorship opportunity will allow BP to target 100% of departing Fast Track passengers at Heathrow Airport en route from check-in through their dedicated security channels.
BP Global Brand Director Duncan Blake said: “This presents a unique opportunity for us to deliver an unmissable branding message to some of the world’s most influential travellers.”
JCDecaux Airport UK Managing Director Alan Sullivan said: “We are delighted to welcome BP as the new sponsor of Fast Track. It’s a fantastic opportunity for them to communicate their brand credentials in a perfectly targeted, immersive and exclusive media channel to reach the world’s most influential people and senior level business decision makers. We also look forward to working with BP to further develop the communications platforms in these areas.”
BP has also booked additional media space running across the Heathrow Business Lounge iVision digital screens covering 12 of Heathrow’s key First, Club and Business Lounges. The campaign was booked through JCDecaux Airport by Kinetic and Mindshare and goes live this month.
