JAPAN. One of Japan’s leading travel retailers, Japan Airport Terminal Co (JATCo), has completed a major upgrade and expansion of its flagship store in the Central zone of Tokyo Haneda Airport’s International Terminal.
The project began last year and was completed in the past week. Around 200sq m of new space was created by integrating adjacent service space into the store, which now measures close to 1,100sq m.
The move enabled JATCo to deliver a much-enhanced beauty offer, split into zones, with Japanese skincare and cosmetics on one side of the aisle and leading international houses on the other. Beauty accounts for about 55% of the space inside the store now.
New brands for JATCo at this location include Japanese skincare houses Albion, Decorté and Ipsa, plus Tom Ford, Jo Malone, La Prairie, Clarins and Giorgio Armani cosmetics. Brands such as MAC, Kiehl’s and L’Occitane, which previously occupied space elsewhere in the terminal, are now integrated into this store.
The Central store is among the biggest in Japanese travel retail. It also features an enhanced area for Japanese confectionery and space to trial Japanese brands.
Elsewhere in the terminal, JATCo and its luxury brand partners are refurbishing their boutiques, as part of a wider upgrade of retail in advance of the 2020 Olympic Games in Tokyo. Already open is a new-look Chanel store, with Gucci, Bvlgari and Hermès to follow in the months ahead.
*We’ll bring you a full on location report from Haneda as part of an extensive Japan Report in our May edition, to coincide with TFWA Asia Pacific in Singapore.
