USA (HAWAII). Visitor spending rose for the sixth consecutive month in November, according to Hawaii Tourism Authority.
Visitors to the Hawaiian Islands spent US$1.2 billion in November, a +5.6 rise year-on-year. Total arrivals grew +4.7% to 696,890 visitors, an all-time November record.
Encouragingly for Hawaii’s leading travel retailer DFS Group, Japanese spending increased by +13% for the month, reaching US$187.5 million. Arrivals by air from Japan rose +4.6% to 125,982. Visitors from Japan spent +7.3% more per day and +8.0% more per trip.
The Japanese honeymoon market, which comprised nearly 40% of the segment, grew +10.4% to 22,257 visitors in the month.
For the first 11 months, arrivals from Japan edged ahead by +0.9%. Over the same period Japanese spending rose +1.9% to US$1.9 billion.
Chinese visitor arrivals have fluctuated throughout the year and declined in November by -4.3% to 8,296. For the year-to-date they were down by -1.4% to 159,701. Daily visitor spending was also down year-to-date (-6.8%) compared to 2015, though China continued to rank highest (US$366 per person) of all visitor markets.
Korean visitor arrivals have increased every month this year. Arrivals rose by +18.4% in November to 23,992 and were +18.5% ahead year-to-date to 203,922. Daily visitor spending of US$292 per person year-to-date was similar to 2015.
