Brown-Forman Travel Retail will unveil the second edition of the Jack Daniel’s Master Distiller’s Collection at the 2013 TWFA World Exhibition in Cannes in October (Stand Number: Green Village M70).

The bottle is designed to honour Jack Daniel’s second Master Distiller Jess Motlow and will be a travel retail exclusive.

Brown-Forman Spirits Historian and Master Distiller Chris Morris will be available in Cannes to discuss the collection and the history of the brand, as well as answer whiskey-related questions. More details of the collection and the launch will be made available at the show.

“The Master Distiller’s Collection bottle honouring Jess Motlow is a terrific addition to the Jack Daniel’s travel retail family, paying tribute to the invaluable role that Jess played in the quality, essence, and appeal of Jack Daniel’s during his 30-year tenure,” said Brown-Forman Travel Retail Assistant Vice President, Director of Marketing Tim Young.

Launched in March 2012, the Jack Daniel’s Master Distiller’s Collection was created to honour the seven master distillers who have crafted Old No.7 since it was first made in 1866 in Lynchburg, Tennessee.

A new bottle is being released every year, from the first Master Distiller, Jack Daniel, to Jeff Arnett, who currently holds the role. Each one comes in a distinctive gift box bearing the likeness of the Master Distiller being honoured and is chronologically numbered according to the individual being recognised.

The second edition of the Jack Daniel’s Master Distiller’s Collection