It’s so Cool: Cabeau refreshes its Evolution travel pillow for Cannes

Travel accessory specialist Cabeau will present an upgraded Evolution Cool travel pillow at next month’s TFWA World Exhibition & Conference (Yellow Village E 39).

Cabeau said customer feedback has prompted improvements to its original Evolution Cool which is noted for its design, innovative cooling technology and “fashionable functionality”.

Playing it cool: Cabeau presents its latest Evolution pillow in new colours

Cabeau Founder and CEO David Sternlight said: “User feedback is so important if you are going to continue to maintain a loyal fan base. Yes, the original Evolution Cool won awards and we have seen fantastic global sales, but we can always improve on the look and design of a product, and what better way to do this than by listening to our consumer base and taking onboard their feedback.”

The Evolution Cool is presented in new purple, black, red and blue colours and is said to offer a better fit for all neck sizes through a magnetic securing clasp and cord loops. The brand said its air circulation vents keep the user cool at any altitude and the pillow offers adjustable 360° support. The cover is removable and washable and the pillow packs to half its size. It also includes memory foam ear plugs.

Cabeau says its Evolution Cool offers a better fit no matter what the neck size

“TFWA World Exhibition and Conference is the most important date in our travel retail calendar,” Sternlight added. “There is no other event that brings every buyer and supplier in the industry together in one location – it’s the ultimate place for us to launch the updated Evolution Cool.

“We are looking forward to receiving feedback from our current customers, and we are confident that we will attract some new business with this fantastic new version.”

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