Italian company ITF will present the latest Blumarine Innamorata fragrance, called Blumarine Innamorata Lovely Rose, at next month’s TFWA Asia Pacific exhibition in Singapore.

The inspiration for the scent was “young, romantic women who want to live and love with tenderness”, according to the brand.

The fruity-floral juice, composed by Francis Kurkdjan and Philippe Bousseton, opens on top notes of lime, lemon, bergamot, raspberry and green apple. The heart combines rose petals, freesia, and gardenia; the base blends amber, cedar wood and musk.

The latest fragrance launches from ITF will be on show in Singapore

The ad campaign once again features model Alyssa Miller, photographed by Michelangelo di Battista. The Blumarine Innamorata Lovely Rose collection comprises 30ml, 50ml and 100ml edt sprays, a 200ml bath gel and 200ml body lotion.

In other news, ITF is extending its Dsquared2 Potion fragrance franchise with the new Potion for Man Blue Cadet. It too will be presented to the trade in Singapore.

Inspired by the “magical energy of air” – and the colour traditionally worn by cadets – it is said to feature light, airy nuances within a fresh yet sensuous scent.

The square glass flacon showcases the light blue juice, and is topped with a shiny, grooved cap. The ad campaign was shot by Mario Sorrenti, and depicts Brazilian model Diego Miguel reclining on his bed.

The Dsquared2 Potion for Man Blue Cadet product line-up comprises 30ml, 50ml and 100ml sprays, plus a 200ml Hair & Body Wash, a 200ml deo spray and an alcohol-free deo stick.