TURKEY. With Istanbul New Airport due to open officially on 29 October this year, airport company İGA has released a striking video (below) showcasing the environment and traveller experience.

The 3D animated promotional video, titled ‘The Place Where Dreams Come True,’ reveals an array of features and services including retail and food & beverage.

Istanbul New Airport will have an annual passenger capacity of 90 million initially and 200 million once all phases are finalised. The video depicts how smart technology at the terminal will shape the passenger journey, and shows how the architecture and design has been inspired by the cultural heritage of Istanbul.

Commercial space will cover around 100,000sq m upon completion of all phases. As reported, in departures there will be 18,000sq m of duty free shops, with a further 11,000sq m in arrivals, managed by Unifree Duty Free and Gebr Heinemann. Luxury will sit at the heart of the terminal, flanked by the core category duty free stores, and complemented by five ‘villages’ that reflect different aspects of Turkish identity. IGA has pledged to offer “an unlimited shopping experience” with a blend of global and Turkish brands. Food & beverage will span 33,000sq m across the airport, said IGA.

The video also reveals new services such as the passenger guide robot and the “Where is my car?” app, which aims to smooth the passenger journey on arrival.

Istanbul New Airport: An ambitious, technology-led global hub emerges

As reported, technology will be implemented in the travel retail offer to help create memorable experiences for travellers such as 3-D hologram systems, smart/shopping carts with a charging function, mobile cash-registers and electronic customer profiling. A ‘Magic Mirror’ application in-store will allow customers to see virtually how watches, clothes or make-up products will look on them without physically trying them on.

Istanbul New Airport will host flights to more than 350 destinations when it opens later this year. It will feature 143 passenger boarding bridges, 13 check-in counter islands, 468 check-in desks, 114 self-service check-in kiosks, 228 passport control counters, 51 bag drop units and ePassport gates.