Estée Lauder has named Irene Kim as its new Global Beauty Contributor. She is described by the brand as a social media sensation and TV personality at the forefront of the Korean entertainment establishment.
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Estée Lauder’s new Global Beauty Contributor, Irene Kim |
“Fusing the best of eastern and western beauty tips and techniques, Irene has quickly become an influential beauty voice to an Asian and international audience across her social media platforms,” noted Lauder. “She will further communicate her passion for beauty by creating engaging beauty content for the brand’s online and social media platforms.”
Fluent in English and Korean, Kim was raised in both the USA and South Korea. She is a former student of New York’s Fashion Institute of Technology, and has been involved in modelling, styling and digital content creation.
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Kim hosts popular South Korean fashion and beauty television programmes in both English and Korean, including K-Style. She has also collaborated with top KPop artists, and featured in their videos. She is known – and photographed globally – for her multi-coloured hair and distinctive street style.
