Swiss Eyewear Group’s INVU brand has achieved its first listing in the Middle East with Oman Air.
From 1 October, the INVU B1612a model is available on the Middle Eastern carrier.
Swiss Eyewear Group Director Travel Retail International Markets Rebecca Harwood Lincoln said: “The Middle East is an important part of our travel retail strategy; it’s full of opportunities and we are confident the region will react positively to our products. We are delighted to have Oman Air as a new customer, and look forward to collaborating with them over the years to come.”
Oman Air Inflight Duty Free Manager Abbas Sherwala added: “We are continually looking for products that are on-trend and meet the requirements of our customers – great quality and impulsive price points – working with INVU gives us just that.”
All INVU sunglasses are engineered in Switzerland, equipped with the Ultra Polarized Lens Technology from Swiss Eyewear Group. Prices range between €50 to €70.
