Soft-toy specialist Aurora World will launch a new travel shopping-exclusive Travelling Ted concept at this year’s TFWA World Exhibition & Conference in Cannes (Green Village K67).
Aurora Travel Retail Sales Manager Garry Stoner said the 20cm toy is ideal for travel retail. The concept is travel-themed, with each bear sporting a scarf and carrying a suitcase. Both the scarf and the suitcase can be personalised for individual retailers by adding a company name or logo, a country or regional destination, or a seasonal message.
“This creates ‘double exclusivity’ both to the channel and the operator,” Stoner said.
Travelling Ted is made of soft plush which meets all safety requirements and can be ordered in varying quantities.
“Teddy bears remain a top-selling plush item for retailers and creating a travel-related option is a win-win for all. Travelling Ted is an ideal impulse purchase item as a gift for children and young adults of all ages and we’re expecting him to be travelling all over the world with retailers on the ground, in the air and at sea over the coming year,” Stoner said.
