INTERNATIONAL. Welcome to Moodie Davitt Interactive, our next-generation publishing model for travel retail, which combines the best of print and digital.
This multimedia initiative follows the outstanding success of The Moodie Davitt Report Digital Print Edition – travel retail’s first online version of a print magazine – which was launched in 2007.
Moodie Davitt Interactive builds on that leadership by making the digital version not just an online replica of print but one that includes dynamic elements such as video, podcasts and even offers multimedia advertising opportunities.
The Interactive version you can access here showcases, in video and audio, the extraordinary success Korean travel retailers have had in engaging young Chinese consumers through Hallyu (Korean wave) marketing.
We also bring you video and audio, as well as Mandarin translation, from our special China Report. The hard copy will appear at the TFWA China’s Century Conference in March in Guangzhou.
Mobile, laptop, desktop; web, e-Newsletter, e-Zine, print or Interactive; we will ensure that the great content we produce is available in whichever form you would like to receive it.
We’re delighted to bring you this new digital initiative – and we’ll be backing it up with others in the coming weeks and months.
For now, please enjoy The Moodie Davitt Report and its new Interactive format with our compliments.