A new biscuit range from Ferrero Travel Market is front and centre of a striking makeover of The Moodie Davitt Report homepage this week. It coincides with the IAADFS Summit of the Americas in West Palm Beach, Florida (16-19 April).
The Italian confectioner’s entrance into this segment of the confectionery and food category is marked by the unveiling its ‘La Biscotteria’ branding umbrella for three biscuit products: Nutella Biscuits, Kinder Cards & Nutella B-Ready.
The company has created an ‘ingredients of your journey’ marketing initiative as it targets the high-potential biscuits sector in travel retail.
La Biscotteria offers travelling consumers an easy and eye-catching way to locate the crunchy Nutella B-Ready, creamy Nutella Biscuits and ‘magic’ Kinder Cards. Activations are already underway in selected airport, cruise and border stores where La Biscotteria fixtures are being placed.
Ferrero Travel Market General Manager Sergio Salvagno said: “We are building the biscuit category for Kinder and Nutella under the concept of La Biscotteria: a single umbrella branding for a unique shopping experience in travel retail. It represents a familiar emotional space full of warmth and cosiness which is meant to evoke a strong sense of feeling home linked to the sweetest memories.
“These great biscuit products – which suit the young and adults alike – have been very enthusiastically welcomed by travel retailers so far and we see huge further potential. We knew from the roll-out of these biscuits in selected European domestic markets, where they have proved to be top sellers, that they would be a hit also in the travel market.”
As reported, at the Summit of the Americas, the Kinder and Nutella biscuit products and the ‘La Biscotteria’ concept will take centre stage with partner Otis McAllister as Ferrero Travel Market seeks to build on its already strong foothold in the flourishing Americas food and confectionery travel retail market. Ferrero has its own meeting area (Booth #419) within the Otis McAllister section.
Ferrero is currently seeing solid growth in some Americas leisure and holiday destination markets such as Mexico, which is already performing above the levels seen pre-pandemic, and Panama. Key targets for future growth in the market include across parts of Latin America and the US West Coast. 
