Interparfums has announced a new Oscar de la Renta feminine fragrance, Bella Rosa, to launch globally next month.

The fragrance is a spring floral and follows last year’s Bella Blanca.

The Bella Rosa flacon is designed to be “as captivating as the scent itself”, according to Interparfums. Its detailed design reflects the intricate embellishments of Oscar de la Renta gowns.

The Bella Rosa bottle features three-dimensional pale pink flowers and a rose gold plate engraved with the name of the fragrance. It is packaged in a pale pink box which is also decorated with flowers.

The fragrance features top notes of pink pepper, freesia and mandarin, Interparfums said. Heart notes are pink rose, jasmine and orris. The base features patchouli, sandalwood and amber.

The Bella Rosa campaign is designed to convey “the timeless sophistication of the Oscar de la Renta woman”.

“Inspired by the beauty, charm and grace of the Oscar woman, Bella Rosa is a fragrance created to represent the romantic way of life, feminine and flirty with a playful sensual tonality woven through,” said Oscar de la Renta Master Perfumer Harry Fremont.

“The vision was captured through an elegant and sensual feminine fragrance that contrasts soft and luminous fruits and florals with sleek textured woods and an airy gourmand.”

As well as the more traditional campaign, the launch will be promoted via collaboration with a number of lifestyle and beauty influencers. Keywords are elegance, femininity and playfulness.

The accompanying campaign features model Zhanna Brass, who also fronted the Bella Blanca campaign.

Bella Rosa EDP will launch in selected global travel retail locations in sizes 100ml (US$98), 50ml (US$78) and 30ml (US$58).