NORWAY. Intelligent Track Systems (ITS), in collaboration with Blueprint, Avinor and Travel Retail Norway, has launched its ‘smart’ shopping trolleys programme at Oslo Gardermoen Airport.
“It is a best-in-class partnership, a true testimony towards what can be accomplished when we all team up during these unprecedented times” – Blueprint Partner Thomas Kaneko Henningsen
Through the trolley’s user-friendly tablet screen, passengers access a variety of information including wayfinding, departure times, departure gates, product promotions, retailer advertising, tax free shopping guidance and other relevant airport information in their preferred language.
As reported, the ITS trolleys were introduced at San Diego International Airport last year and proved a valuable asset to both passengers and operators.
A survey at the US airport revealed that 29% of passengers said the adverts on the tablets convinced them to buy products. 90% of users felt the trolleys made their shopping experience easier and 94% said they would use them again.
Those results encouraged Nice Côte d’Azur Airport to test the ITS trolleys and they have been deployed airside since the beginning of July.
According to ITS, the airport has noticed strong engagement from Millennial and Gen Z passengers who account for 41% of trolley users. 32% of users purchase what is advertised on the trolley tablets, significantly higher than expected, it said.
The trolleys will also be available for use by visitors to the upcoming TFWA World Exhibition in Cannes in October.
ITS CEO Morten Pankoke said: “It is early days but the first results at Nice Airport look solid and the key performance indicators (KPIs) are very encouraging.
“Our Nordic entry at Oslo Airport is also a special moment for us as ITS has Danish roots so making a statement in Scandinavia is an important milestone. We are excited about the launch because Oslo is a high footfall airport with an extraordinarily strong spending in duty free.
“Based on Nice Airport findings, we are convinced that the trolleys will positively impact traffic and sales amongst concession stores and restaurants at Oslo Airport,” he added.
Blueprint Partner Thomas Kaneko Henningsen commented: “The data is still coming in from Nice Airport, but it is likely that the free use of the trolleys and their ‘gadget appeal’ is what is driving younger travellers to try the trolleys out.
“We are particularly excited to see that the categories F&B and duty free so far represent the majority of shopping triggered by trolley adverts. We are extremely grateful for Avinor’s and Travel Retail Norway’s willingness and ‘can-do attitude’ with regards to implementing this industry-first project in Scandinavia.
“This speaks volumes about how passionate we all are when it comes to taking the airport experience to the next level. It is a best-in-class partnership, a true testimony towards what can be accomplished when we all team up during these unprecedented times,” he concluded.
Avinor Manager Commercial Operations Glenn Marius Sørgård added: “Avinor is eager to test the smart trolleys at Oslo Airport. It is a unique, and, for us, a new way to help our passengers with wayfinding.
“The partnership with ITS for this pilot is very much appreciated. We are looking forward to seeing what added value the trolleys will bring to our airport, both commercially and also with regards to passengers’ satisfaction. Findings from this pilot will be the basis when we prepare the tender documents for a new shopping trolley contract which will be renewed next year, in 2023.”
Travel Retail Norway Head of Digital Linda Brenden said: “We believe ITS will make shopping fun and useful for everyone and attract new customers travelling through Oslo Airport.”
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