German eyewear specialist Rodenstock has introduced its Spring/Summer 2020 collection to worldwide travel retail.
The new collection was launched this month and offers modern reinterpretations of the company’s most successful archive styles. Collection highlights include two new sunglasses models, and an innovative new ‘3D acetate’ range.
The two new sunglasses models, R7416 and R7417, are made with lightweight but durable titanium and RXP. They also feature a narrow temple design and come in brown and black lens shades.
The new 3D acetate range comes in two models, R3315 and R3316, which each come in four colours. The new range is the result of Rodenstock’s acetate layering technique.
As reported, the German eyewear specialist was a first-time exhibitor at the last TFWA World Exhibition in Cannes and secured deals to further its presence in travel retail. The brand shared plans to further strengthen its footprint in the channel.
Rodenstock also boasts strong relationships with retailers including Dufry, Bahrain Duty Free, Phoenicia Aer Rianta Company (PAC) in Beirut Duty Free, China Duty Free Group, Duty Free Partners and Kappé, and is launching with Hudson in the US. Rodenstock eyewear is currently listed in some 100 airports.
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Our Fashion Beauty & Social Media Editor Hannah-Tan Gillies tries out @rodenstock_official newest styles with Rodenstock Director of Global Travel Retail Petra Eckhardt-Köstler #TheMoodieDavittReport #Cannes #TFWAWorld #travelretail #dutyfree #france #dutyfree #exhibition #conference #france #travel #airport #airline #taxfreeshopping #TFWA2019