UK. WHSmith has today unveiled its latest store for consumer technology brand InMotion at Aberdeen International Airport.
InMotion is offering an extensive range of technology products and accessories, including headphones, smartphones, Bluetooth speakers, cameras and travel accessories. These include products from premium tech bands such as Apple, Bose and Samsung.
This new store is one of 30 which will open in UK airports before the end of August 2022, after WHSmith won a number of new consumer technology concessions earlier this year. Many of these, such as the Aberdeen store, will be sited in space formerly occupied by Dixons Travel, which has exited the UK airport retail market.
WHSmith recently revealed to The Moodie Davitt Report that it will invest about £18 million (US$24.2 million) in capex and working capital relating to these stores.
Aberdeen International Airport Commercial Manager Jemma Cumming said: “We are delighted to be welcoming InMotion to our airport giving our passengers the chance to buy the latest tech and travel accessories. We have a strong working relationship with WHSmith so we were delighted when they agreed to bring InMotion to Aberdeen.
“This will be a great addition to our terminal and compliments the work we have done to help our retail partners throughout the pandemic. This will create ten local jobs and we look forward to them joining the airport campus.”
WHSmith Travel Managing Director Andrew Harrison said: “This new store will offer customers an extensive range of technology and electrical accessories to enhance their journey, complemented by live product demonstrations.
“The team look forward to welcoming new customers to the store over the coming weeks and months ahead.”
InMotion’s roots are in North America, where it is the market-leading digital accessories retailer across airports in the region with 117 stores in 43 airports.
Read here our on location coverage of the opening of WHSmith’s largest UK store, incorporating a large InMotion section, this week at London Stansted Airport.
