SINGAPORE. Changi Airport Group has added a new dimension to its ‘Be a Changi Millionaire’ retail promotion for 2017. On top of the S$1 million cash prize, a new car prize (for a Volvo S90 T5 luxury sedan) will be on offer.
Changi Airport Group said the additional ‘big ticket’ prize offers the campaign a “high-octane boost” and takes “the biggest retail promotion in any airport in the world to a new and rewarding high”.
To qualify for the S$1 million prize draw, shoppers must spend S$50 in a single receipt between 4 May and 31 October 2017. One finalist will be picked each month to go into the Grand Draw. In addition, a seventh finalist will be picked from qualifying shoppers on iShopChangi – Changi Airport’s online shopping portal (www.iShopChangi.com) – and an eighth finalist will be drawn from the Platinum members of the Changi Rewards loyalty programme.
Shoppers who make purchases of more than S$500 in accumulated spend in a single day will get a chance to win the Volvo S90 T5 luxury sedan. Six monthly finalists will be selected to enter the draw.
Changi Airport Group Executive Vice President, Commercial Lim Peck Hoon said: “The Be a Changi Millionaire promotion has been growing in popularity amongst our shoppers from around the world and is now instantly associated with Changi Airport’s exciting retail offers. We are always looking at how to inject more buzz and excitement for our shoppers and with the introduction of the all-new Volvo S90 T5 luxury sedan as an additional prize on top of the million dollars, Changi Airport shoppers now have even more chances to win and to win big.”
Changi Rewards Platinum card members, those who make a purchase on iShopChangi, or use Alipay to make their payment will double their chances to win under the updated programme.
Four Volvo S90 sedans will be on display at the ‘Be a Changi Millionaire’ event sites across Changi’s terminals during the six-month promotion. Shoppers can also take part in interactive games to win instant prizes such as shopping vouchers from Changi’s retail outlets or at the event microsite.
With the new prize category, a total of 14 finalists will compete for the two big prizes before a live audience in early 2018. All finalists will win a three-night hotel stay in Singapore with one finalist eventually bagging the grand prize of S$1 million and another one the Volvo S90. The other finalists for the S$1 million cash prize draw will each win S$5,000 in cash, while those in the car draw will win S$1,000 cash.
The campaign attracted close to 1.2 million entries from participants last year. Since its launch, seven Changi Airport shoppers have won the million-dollar prize – including Singaporeans Ivan Rantung (2010) and Peh Hock Peng (2012), Australian Jessica Down (2011), Indonesians Irvung Tio (2013) and Ade Iskandar (2016), Irish Linda Tobin (2015) and Japanese Seiichiro Oiyama (2014).
