MACAU. DFS Group kicked off its Give Joy Together seasonal gifting campaign on 11 November with the Art of Personalization shopping experience, at T Galleria by DFS, City of Dreams, Macau.
Global retail influencers Bag Snob and Mr. Bags and famous contemporary pop artist Boyarde joined senior DFS executives including Sibylle Scherer, President Merchandising and Consumer Marketing; Christophe Chaix, Senior Vice President, Fashion, Watches, Jewelry and Accessories; Nelson Mui, Vice President of Global Fashion Merchandising and Trends; and Johan Pretorius, Managing Director, Cotai Limitada, DFS at the event.
Nelson Mui said: “The Art of Personalization demonstrated how bespoke craftsmanship can transform luxury handbags and accessories into highly desirable one-of-a-kind gifts, and we were delighted that Bag Snob, Mr. Bags and Boyarde were able to join us. Their collective talent and knowledge of the luxury retail market is vast and we were honoured that they were a part of this exciting event.”
Each influencer presented a curated selection of pieces as gift inspiration for the holiday season. Bag Snob, founder of BagSnob.com, highlighted her top choices for seasonal gifts, including a DFS-exclusive Bvlgari bag and watch, exclusive Tod’s shoes, a Tiffany & Co Key necklace, and an exclusive wallet on chain by Valentino.
Mr. Bags, who has more than three million followers on Chinese microblogging site Weibo, promoted eight of his favourite products from the many brands available. These included a Tiffany & Co Key necklace, bags by Dolce & Gabbana, Burberry and Bvlgari, shoes by Rupert Sanderson, Bing Xu and Tod’s, and Johnnie Walker whisky.
Pop artist Boyarde conducted mini workshops and conducted live paintings. The British artist also presented customers with a selection of exclusively designed and hand-painted bag straps and charms.
Bag Snob gave her tips on how best to spend 24 hours in Macau, while VIP guests had the opportunity to offer their own thoughts on personalisation. The visiting influencers also highlighted the customisation services available in-store at the Make it Yours counter throughout the holiday season. These include tag embossing, bottle engraving and personalised gift wrap creation.
A silent auction to raise money for Make-A-Wish, the world’s largest wish-granting organisation, ran throughout the event. Bidders vied for a leather jacket donated by All Saints and handbags chosen by Mr. Bags and Bag Snob, all personalised with Boyarde’s designs.
This is the fourth successive year that DFS has partnered with the foundation, which has made dreams come true for over 415,000 children around the world who suffer from life-threatening medical conditions.
The evening culminated in a party featuring two balloon drops. Any guest who caught a glitter-filled balloon had the chance to win prizes, while shoppers who spent over MOP1000 (US$124) enjoyed MOP200 (US$25) off their purchase.