Infinium Spirits has signed an exclusive deal with WEBB Banks covering travel retail distribution in the Americas, the Caribbean basin and selected Central American markets. Cruise line distribution is also included.
The agreement is effective immediately.
Infinium Spirits’ portfolio includes Skrewball Peanut Butter Whiskey, Templeton Rye American whiskey, Zaya Rum and Tears of Llorona tequila. The family-owned, California-based drinks company said the new partnership represents a “major milestone” in its global expansion plans.
Infinium Spirits Senior Vice President General Manager Shane Fitzharris said: “We are very excited to start working exclusively with WEBB Banks through their international route to market.
“This marks an important step for Infinium Spirits as we continue to expand the global footprint for our portfolio. Our strategic partnership with WEBB Banks will allow our award-winning spirits portfolio to further build brand equity and global growth through their existing channels with a specific focus on the travelling consumer.”
WEBB Banks CEO Andy Consuegra commented: “We are very proud and honoured to add Templeton Rye, Skrewball, Zaya Rum and Tears of Llorona to the WEBB Banks portfolio, and we welcome Infinium Spirits as a valued partner.”
