English jewellery company Infinity & Co will launch new collections from its core brand Infinity & Co and carded sentiment brand Love X Infinity at next week’s Summit of the Americas (Booth 833).
Infinity & Co said it aims to build on a positive performance in the Latin America region with its Miami-based partner Astrid Steinhaeuser.
Seven new Infinity & Co ranges will be presented in Orlando, including chokers, star, moon and clover profiles all with hand-set detailing. The brand’s men’s collections, launched at last year’s TFWA World Exhibition, will also be shown. Prices for Infinity & Co lines range from US$20 to US$80.
Over 100 new Love X Infinity designs will be introduced. Each has a sentimental message and features initials and birth stones. Certain designs are available with Spanish translations for the Latin America market.
Infinity & Co Managing Director Samantha McDermid said: “We had an incredible reaction to our debut in 2017 and we are delighted to back here in 2018 with a new booth and lots of new collections. We will be introducing a new simplified pricing structure for Love X Infinity; all items are priced under $20 and include a premium gift bag and a one-year warranty. As a special thank you to all IAADFS partners we will also be offering free POS with their initial PO.”
McDermid continued: “As a company with a specific focus on travel retail we have been working with our Miami-based partner Astrid Steinhaeuser to develop our brands here in the Americas. For us, this is a key region where we feel there are great opportunities for a new English brand with an innovative gift concept. The concept has been very successful in Asia and Europe and we are seeking to continue our growth here in the Americas.”
