BERMUDA. Industry veteran Maurice Doyle has rejoined Bacardi – a company he spent 17 years with previously – as President Incubation Brands and Global Commercial Development.
Doyle is charged with driving the company’s sales performance and travel retail globally from his base in London. He reports to Chief Executive Mahesh Madhavan.
He will also be responsible for boosting performance across the portfolio of smaller, high-potential premium brands such as Angel’s Envy, St-Germain, Banks, Santa Teresa, Facundo Rum Collection and Leblon.
Doyle spent 17 years with Bacardi in travel retail, commercial and marketing roles before he left the company in 2009. He later served as Chief Marketing Officer at William Grant & Sons responsible for travel retail and other global commercial functions, and most recently as Chief Operating Officer for Beam Suntory’s non-alcoholic division for Africa, Middle East & Caribbean.
“Maurice brings a passion for our brands, strong customer and sales development skills, an appreciation for our unique culture as well as an internal and external perspective which is invaluable as we continue to position Bacardi for long-term success,” said Madhavan. “It’s great to welcome back a seasoned leader who has shown a particular talent for nurturing smaller, premium niche brands that become sustainable, long-term success stories.”
“I’m thrilled to be a part of Bacardi again as it’s a unique family, company and iconic portfolio of brands,” added Doyle. “Both the incubation and travel retail business have tremendous commercial opportunities, each serving as a platform to access premium consumers and introduce them to new experiences. I look forward to their continued development and consistent growth.”
