Based on its success in travel retail, UK jewellery brand Infinity & Co has opened its first domestic retail store in the Victoria Shopping Centre in Harrogate, England.
Infinity & Co was established in Harrogate in 2014 with a focus on travel retail. Its jewellery is available in selected airports and through inflight and onboard cruise sales.
Infinity & Co Sales Director Neil Thompson said: “While not directly connected to travel retail hopefully [the new store] can shine an optimistic light on what we, as an erstwhile travel retail brand, have been doing while we await recovery in the channel.”
The Harrogate store, which is featuring Infinity & Co’s 2020 collections, “shows that even in times of adversity opportunities do still exist”, he added.
As reported, Infinity & Co unveiled its “strongest collection ever” last year, with nine new collections and a Silky scarf range.
