Imperial Tobacco will push its Asia Pacific-exclusive Davidoff Freeze crushball variant at the TFWA Asia Pacific Exhibition (stand D38) as it looks to strengthen its position in the region.
The product will be showcased on a new, creative stand which combines the ‘premium’ style of Davidoff with the theme of ‘Experience & Evolution’. Visitors to the stand will be able to take away a personally engraved lighter.
Imperial Tobacco Regional Manager Global Duty Free Asia Pacific Andrew Cunningham said: “The new stand is absolutely breathtaking. It is a sure fire way to draw in passing visitors, it is simply too intriguing to pass by.”
Davidoff Freeze, which launched at last year’s TFWA World Exhibition, is Davidoff’s first foray into the crushball sector. Cunningham said: “Our objective with Davidoff Freeze was not just to create another crushball variant, but to develop the very best Crushball product available.”
Davidoff Freeze is said to deliver an ‘intense’ menthol taste while leaving the smoker with a “lip-tingling sensation”. Cunningham commented: “We’ve added a menthol impregnated inner pack, with a fresh and cooling aroma, which adds even more dimension to the overall smoking experience.
“The freshness and high quality is further emphasised by the detailed and contemporary pack design. So far, we have been extremely happy with the development of this product – it is now available in 13 countries all over Asia and is already proving extremely popular with Asian consumers.”
