Imperial Tobacco and Condor Airlines recently teamed up to run a sales staff training programme, which aimed to boost inflight sales.
Imperial Tobacco Sales and Marketing Operations Manager Europe Jonas Harder worked with Condor’s Training Team to engage with 500 crew members over five separate sessions. The workshops explained the heritage, characteristics and key selling points of each Imperial Tobacco brand and outlined the current legal framework surrounding tobacco display, packaging and presentation.
The hour-long interactive sessions also discussed how crew could improve their sales techniques and each attendee received memo cards with easy to recall key facts.
Harder said: “The workshops gave us a superb opportunity to talk to crew members directly and discuss all sorts of topics; even ways to fill the bar trolleys. Feedback from Condor and the crew was fantastic and we’re now looking at ways to further improve the learning experience for crew in future workshops.”
Condor Quality & Training Consultant Susanne Gier commented: “This training has been tremendously useful for the crew and we’re sure that their greater knowledge and understanding will have a direct impact on the category. A typical crew response was that the workshops were very informative and delivered in a creative and engaging way.”
Harder concluded: “We’re looking forward to repeating this exercise again with Condor in the future; sharing more ideas and sales strategies with crew to not only grow sales of Imperial’s brands onboard but to drive the category in general.”
