Imperial Brands has underscored its commitment to travel retail in the Middle East, describing the region as a core focus for the company.
The company was a Diamond Sponsor at the recent MEADFA Conference in Bahrain.
Imperial Brand Global Duty Free & Export Head of Corporate and Legal Affairs Tobias Baude said: “The Middle East has always been a vital market for the tobacco category and a core focus for Imperial Brands.
“The conference enabled us to meet with many business partners, colleague and industry friends to discuss and share plans to help drive growth in this region.”
According to Baude, tobacco “continues to be a driver across travel retail and that means we have a unique opportunity in the Middle East”.
“This is an opportunity which Imperial Brands is uniquely positioned to help capitalise on with our cross-category portfolio, ensuring we can provide what consumers require, from cigarettes, fine cut, rolling papers and cigars, to snus and next generation products.”
At MEADFA, Imperial’s booth highlighted the company’s commitment to sustainability and its refined global environment, social and governance (ESG) strategy launched earlier this year.
Delegates were offered the chance to spin a wheel to win one of a number of prizes, including an insulated cup, wireless charger, earphones or notebook and pen, which also spotlighted sustainability. A prize draw for a trip to Greece was won by Nestlé International Travel Retail ITR Key Account Manager Hanno Hellwig.