Our regular feature celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
VIETNAM. Today’s choice comes from Da Nang, where Lotte Duty Free is exhibiting a 7-metre high ‘Belly Bear’ sculpture.
The Korean travel retailer believes the installation will add fun to the shopping experience while also familiarising overseas visitors with the Lotte Duty Free brand as they visit the Da Nang store.
Belly Bear – a popular K-character – is positioned within the outdoor plaza in front of VVMall, site of Lotte Duty Free Danang City. The exhibition runs until 19 May.
After customers have their picture taken with Belly Bear, Lotte Duty Free provides a photo printing service along with a travel pouch to those who leave proof of the image on their personal SNS. Free gifts are given out on a first-come, first-served basis at the information desk.
Gifts are given away at the information desk in Danang City on a first-come, first-served basis.
The Da Nang store is Lotte Duty Free’s fourth in Vietnam. It occupies some 2,000sq m and offers around 200 brands, including Vietnamese pearls and coffee which are particularly popular with foreign visitors. ✈
