Images of the Day: Duty Free Philippines delivers a runway welcome

Our regular feature celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

PHILLIPINES. Today’s images, snapped by The Moodie Davitt Report Chairman Martin Moodie from Cathay Pacific Airways 906 seconds before take-off from Ninoy Aquino International Airport, capture one of the most compelling brand statements by any airport retailer worldwide.

‘It’s more fun in the Philippines’ declares the giant slogan alongside the runway from the Department of Tourism (which Duty Free Philippines is part of) alongside a welcome message and the retailer’s branding. It’s an important reminder of the important role duty free plays here (especially on arrival), especially to returning Overseas Foreign Workers. ✈

The runway message reinforces the message of Duty Free Philippines’ shopping offer on departures (Terminal 3 pictured) and arrivals


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