Images of the Day: Asiaray Media Group brings Bvlgari and Tiffany campaigns to life at Haikou and Chengdu airports : Moodie Davitt Report

CHINA. Today’s compelling images come from Out of Home (OOH) advertising specialist Asiaray Media Group, which has launched new campaigns for LVMH brands Bvlgari and Tiffany & Co at Haikou Meilan International Airport and Chengdu Tianfu International Airport, respectively.

The photographs underline once more the power and reach of airport advertising in China.

Tiffany & Co sparkles at the magnificent new Chengdu Tianfu International Airport in the arrivals zone

Asiaray is a leading out-of-home media company in Greater China with a strategic focus on airport and metro line advertising. It is among the top privately-owned media companies with exclusive concession rights to a number of airports and metro lines in Greater China.

As reported, Italian luxury house Bvlgari unveiled a spectacular global premiere of the Bvlgari Allegra Maxi Shelley at the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan, in partnership with China Duty Free Group (CDFG) on 17 September. The special line of Maxi Shelleys is designed to complement and personalise the exclusive Bvlgari Allegra fragrance collection launched with CDFG in Haitang Bay in January. Here the LVMH-owned house reinforces the launch with this powerful advertising execution at Haikou Meilan International Airport Terminal 1 arrivals.

With an extensive nationwide network of media resources covering 38 cities in Greater China, the Group leverages its well-developed space management model to deliver integrated, creative out-of-home media solutions to renowned and diverse advertising customers.

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