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Get ready. It’s almost time for a Wild Tiger to roar, to earn its stripes, to (big) cat-apault its way onto the global stage. One of the most daring, ambitious and brilliant CSR initiatives in travel retail industry history is about to begin.
As reported, Indian rum brand Wild Tiger’s Founder and Chief Brand Officer Gautom Menon and Brand Creative Head Paul George V will be the co-pilots on an epic 65-day ‘Roar Trip’ from Kerala to Cannes, beginning on 29 July (World Tiger Day) and finishing on 28 September.
Gautom and Paul will drive for 65 days across 25 countries on an epic 25,000 kilometre journey. It will culminate in the most innovative arrival at TFWA World Exhibition in Cannes that you ever saw. We and many others will be there to greet these intrepid explorers in style.
Yes, it is time for the Wild Tiger to roar.
As today’s image shows, the pair’s trusty Tata Hexa, emblazoned with sponsor’s logos (including ours), is all ready to go.
The ‘Roar Trip’ is an awareness campaign for tiger conservation while promoting the duty free industry and Wild Tiger along the way.
The Moodie Davitt Report is the sole media sponsor, with a regular Moodie Davitt ‘Roarport’ Wild Tiger news ‘feed’, including words, pictures and video from the cross-continent navigators.
The project has attracted support from all sectors of the travel retail industry (come on you Indian travel retailers and airports. Please support your daring countrymen. -Ed) and messages of support from leading companies. You can view the first of these below, including Dubai Duty Free Executive Vice Chairman and CEO Colm McLoughlin. Look out for more messages of support in coming days, including one from our new line extension, The Moodie Davitt ‘Roarport’.
#RoarTrip, #Roarforourtigers, #KeralatoCannes, #WildTigerFoundation #TigerConservation
HOW TO DONATE
Via the official website – www.roartrip.in
The donation page link is on the website, but anyone can donate directly at www.roartrip.in/donation or https://letzchange.org/projects/roar-trip-2019-an-awareness-drive-for-tiger-conservation
Please encourage your colleagues, friends and family to consider doing so.
[Dubai Duty Free Executive Vice Chairman and CEO Colm McLoughlin]
[Harding Retail Managing Director James Prescott]
[The team from Concourse Display Management]
[Skross Corporate Communications Manager Pia Kautz]
Footnote: Do you have photos or video you would like to share via one of The Moodie Davitt Report’s most popular features? Simply send them to Martin@MoodieDavittReport.com and Liam@MoodieDavittReport.com