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Get ready. It’s almost time for a Wild Tiger to roar, to earn its stripes, to (big) cat-apault its way onto the global stage. One of the most daring, ambitious and brilliant CSR initiatives in travel retail industry history is about to begin.

As reported, Indian rum brand Wild Tiger’s Founder and Chief Brand Officer Gautom Menon and Brand Creative Head Paul George V will be the co-pilots on an epic 65-day ‘Roar Trip’ from Kerala to Cannes, beginning on 29 July (World Tiger Day) and finishing on 28 September.

Ready to earn their stripes: Co-pilots Paul (left) and Gautom prepare to set off on the roartrip of a lifetime

Gautom and Paul will drive for 65 days across 25 countries on an epic 25,000 kilometre journey. It will culminate in the most innovative arrival at TFWA World Exhibition in Cannes that you ever saw. We and many others will be there to greet these intrepid explorers in style.

Yes, it is time for the Wild Tiger to roar.


As today’s image shows, the pair’s trusty Tata Hexa, emblazoned with sponsor’s logos (including ours), is all ready to go.

The ‘Roar Trip’ is an awareness campaign for tiger conservation while promoting the duty free industry and Wild Tiger along the way.

The Moodie Davitt Report is the sole media sponsor, with a regular Moodie Davitt ‘Roarport’ Wild Tiger news ‘feed’, including words, pictures and video from the cross-continent navigators.

The project has attracted support from all sectors of the travel retail industry (come on you Indian travel retailers and airports. Please support your daring countrymen. -Ed) and messages of support from leading companies. You can view the first of these below, including Dubai Duty Free Executive Vice Chairman and CEO Colm McLoughlin. Look out for more messages of support in coming days, including one from our new line extension, The Moodie Davitt ‘Roarport’.

#RoarTrip, #Roarforourtigers, #KeralatoCannes, #WildTigerFoundation #TigerConservation


Via the official website www.roartrip.in

The donation page link is on the website, but anyone can donate directly at www.roartrip.in/donation or https://letzchange.org/projects/roar-trip-2019-an-awareness-drive-for-tiger-conservation

Please encourage your colleagues, friends and family to consider doing so.

[Dubai Duty Free Executive Vice Chairman and CEO Colm McLoughlin]

[Harding Retail Managing Director James Prescott]

[The team from Concourse Display Management]

[Skross Corporate Communications Manager Pia Kautz]

[Click on the icon below to listen to Gautom Menon (above right) and Brand Creative Head Paul George (left) talk about their Cannes-do, rum-tastic attitude and how The Moodie Davitt Report plans to catch a tiger by the (journalistic) tale.]

ABOUT WILD TIGER RUMKerala-based Wild Tiger is India’s first rum to be produced from a blend of molasses and cane spirit. The rum’s velvet tiger print stripe packaging reflects the fact that no two tigers share the same stripe pattern – so the stripe design of the sleeve has been designed and cut to ensure that no two bottles are alike.Wild Tiger made its Indian travel retail debut in February 2016 and is now available in 53 countries.*ABOUT WILD TIGER FOUNDATION (WTF) Wild Tiger Foundation is a CSR initiative by Wild Tiger Rum, which contributes 10% of its profits to the cause. It is a registered non-profit organisation headquartered in Coimbatore, Tamil Nadu, India that focuses on the conservation of the tiger and its habitat by raising funds and creating awareness. It was founded in 2015 by drinks entrepreneur Gautom Menon and Coimbatore-based businessman Suprej Venkat.The primary focus is the conservation of tigers and their habitats within the state of Kerala, Karnataka and Tamil Nadu, specifically Parambikulam Tiger Reserve in Kerala and Sathyamangalam Tiger Reserve in Tamil Nadu. Wild Tiger Foundation acts as an influencer and an enabler.India had around 100,000 tigers in the mid-19th century. Today it has around 2,200, underlining the urgency of the conservation cause.

Footnote: Do you have photos or video you would like to share via one of The Moodie Davitt Report’s most popular features? Simply send them to Martin@MoodieDavittReport.com and Liam@MoodieDavittReport.com