Our daily feature celebrates memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.
ITALY. Today’s choice comes courtesy of MSC Cruises Head of Retail Adrian Pittaway, who was invited by Swarovski to see the jewellery brand’s pioneering offer in central Milan.
“It is really good to challenge your perspective sometimes,” Adrian said. “Thanks to our great partners at Swarovski today for their invitation in challenging mine in how you should and can display premium jewellery.”
He added: “Using an amazing new concept in central Milan they [Swarovski] showed us something really new, bold and innovative from their brand.”
Judging by the dazzling images above, that conclusion seems suitably crystal clear.
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