Image of the Day: Malaysia’s longest indoor screen lands in Kuala Lumpur International Airport

Our daily feature celebrates memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.

International arrivals at Kuala Lumpur International Airport will find it hard to miss communications from CIMB

MALAYSIA. Measuring 390sq m in size, the longest indoor screen in all of Malaysia has been installed at Kuala Lumpur International Airport by VGI Airports.

Aptly named The Digital Dream, the new screen stretches the entire length of the airport’s international arrivals hall. CIMB has exclusively taken out the space for the next two years.

“It was a huge project but due to careful planning, some great work from our installation team at SMF and the full support from Malaysia Airports, we were able to complete it within the space of just a few weeks,” VGI Airports Chief Operating Officer Jonathan Goldsmid said.

The screen is the latest part of VGI’s ambition of setting a global benchmark with the advertising portfolio across Malaysia’s main gateway airport.

Click to read an interview with VGI’s Jonathan Goldsmid in Sight Lines, our new title dedicated to airport advertising and communications

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