Image of the Day: Maison Christian Dior and the art of stor(e)y telling at Heathrow

All photos: Martin Moodie

Our daily feature celebrates memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.

Of all the many splendid images from Dufry’s (and World Duty Free’s in this case) latest New Generation store at Heathrow Airport Terminal 3, this one simply bursts out from the pack.

It shows the first European travel retail expression of the brilliant Maison Christian Dior concept.

Beauty brands don’t come much more lustrous than Dior but here we see the house in a different incarnation, a purveyor of boutique, individualistic lines, all beautifully coloured, bottled and presented.

The shelving pays homage to the window frames at the original Maison (pictured below), the scents to the house’s long traditional of crafting fine, often esoteric fragrances. Such exquisite in-store conceptualisation and execution offers the perfect illustration of what travel retail, played out on some of the great travel stages of the world, can achieve if only it dares.

Image of the Day? Without question. So much so that you’ll excuse us for showing a few more below. After all, Maison Christian Dior is all about the art of stor(e)y telling.

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