Our daily feature celebrates memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.
Miami International Airport advertising concessionaire JCDecaux offers brand partners access to 45 million travellers a year through its many sites across the terminal – and the one we showcase today is easily the most eye-catching and impactful. No wonder then that LVMH brands have purchased this prime space in the North Terminal for what we understand is a full year.
The vast digital screen lies directly in the eyeline of the millions of travellers using D gates, along a straight corridor that runs through the North Terminal. LVMH aims to grab their attention with its latest campaigns from leading brands, such as Louis Vuitton, Dior, Rimowa, Tag Heuer and Hennessy. The latter features a stunning Chinese New Year video aimed at the (still relatively few) Chinese travellers through Miami Airport.
Footnote: Do you have photos or video you would like to share via one of The Moodie Davitt Report’s most popular features? Simply send them to Martin@MoodieDavittReport.com
Footnote 2: The Moodie Davitt Report will soon launch a new monthly eZine, Sight Lines – The Amazing World of Airport Advertising, in which we will profile advertising and communication initiatives across world airports. Each issue will build to a very special culmination later in the year. For details contact Irene Revilla at Irene@MoodieDavittReport.com.
