Our daily feature celebrates memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.
Swiss luxury skincare house La Prairie is surely one of the most carefully nurtured brands in travel retail. Its positioning – ‘timeless beauty’, ‘the world’s most luxurious skincare’, and ‘where science meets art’ – is clearly and consistently articulated in all its retail developments and in-store merchandising, staffing and service.
It’s no surprise then to see how beautifully the brand is showcased at its new Zürich Airport boutique opened this week.
A great Swiss brand at a great Swiss airport. Timeless beauty indeed.
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