Image of the Day – Heinemann engenders wonder and delight

Our new daily feature celebrates key moments, launches and campaigns in the global aviation and travel retail sphere. 

Today’s choice also comes from yesterday’s exhilarating Grand Opening of Sweet Dreams by Heinemann, the eight-store confectionery network developed by the German travel retailer in a winning response to the airport’s first-ever stand-alone confectionery concession tender.

Heinemann has introduced a quartet of playful mascots who represent four key target consumer profiles. They are Candis (Modern Mummy); Leland (Business Daddy); Tu (a playful 5 year-old child); and Etta (a Millennial).

The mascots appear on some of the brilliant digital projections in the high-profile promotion zones. And yesterday, as this lovely picture shows, they were there in person. Just look at the combination of wonder and delight on the youngsters’ faces as they meet Candis, Leland, Tu and Etta. The same combination of emotions, it could be said, that Heinemann is attempting to create inside Sweet Dreams.

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