Our regular feature celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

As any reader of The Moodie Davitt Report will know, Swedish wellness and beauty tech brand Foreo has been lighting up the China market for some time. Foreo has made impressive gains both in terms of sales and consumer recognition within the country’s domestic and travel retail sectors (in the latter it grew by +230% in 2020 and is experiencing even higher growth rates in early 2021), spurred by a super-charged performance in Hainan.

Now, courtesy of Foreo CEO Boris Trupcevic on LinkedIn, we bring you a more literal example of Foreo lighting up China, in this case by illuminating the majestic Shanghai Global Harbor complex. What an extraordinarily powerful brand statement this is from a shining light of China’s beauty and wellness market.

Footnote: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.

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