Image of the Day: Fast-growing Foreo pops up in style at Heathrow

Our daily feature celebrates memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.

Foreo has been one of travel retail’s stand-out brand success stories of recent years. It certainly stands out at Heathrow Airport Terminal 4 where it enjoys prime space for this alluring pop-up space over the key festive period that I photographed this morning, writes Martin Moodie.

The Swedish beauty-tech brand only hit the market in 2013, with its breakthrough Facial Cleansing Brush, Luna. Ever since that point, the company founded by Bosnia-born, Sweden-based entrepreneur, inventor and serial disruptor Filip Sedic has been on an irresistible upwards trajectory.

In those six years, Foreo has grown from a team of two to 3,000, its game-changing cross-category launches Luna, Issa and UFO having revolutionised facial care, dental care, and sheet-masking respectively.

Look out for my interview with the charismatic Filip Sedic in early 2020. But in the meantime, just stand back and admire the fruits of his remarkably inventive mind at the Heathrow pop-up.

Keeping good company: The Foreo pop-up enjoys pride of place adjacent to luxury brands Bottega Veneta and Louis Vuitton

Footnote: Do you have photos or video you would like to share via one of The Moodie Davitt Report’s most popular features? Simply send them to Martin@MoodieDavittReport.com and Liam@MoodieDavittReport.com

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